IIHS Awards Highest Safety Rating to 2016 Optima

This morning, we learned the exciting news that the 2016 Optima, Kia's best-selling nameplate recently earned the highly sought after designation of Top Safety Pick+ from the Insurance Institute for Highway Safety when equipped with option front crash prevention technology.

In order to qualify for the IIHS's top award, vehicles must pass rigorous crash assessments with a top score of "good." This includes the difficult small-overlap test which evaluates crashworthiness of a high speed impact around the headlight area. Optima features a long list of available safety and driver assistance features such as Blind Spot Detection, Lane Departure Warning, and Autonomous Emergency Braking.

“The Insurance Institute for Highway Safety sets some of the highest standards of crashworthiness, and the Top Safety Pick Plus designation is a significant achievement for the Kia brand and for our best-selling vehicle,” said Orth Hedrick, vice president, product planning, KMA. “We are pleased that the all-new Optima received strong ratings across the range of rigorous tests set forth by IIHS. This rating validates the efforts of our engineers and the priority we place on safety for our consumers.”

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Tags: optima, safety